FolioFourOne goes blue.


So, FolioFourOne has gone blue. The logo colour that is. For various reasons, we went ahead and changed from the orange to a deep blue. It now matches with the theme that we use with our framework (from the last blog post. Remember?!). We also decided to add in another page into the icon. Originally the icon had three pages, one for each word in FolioFourOne. But every time we did a presentation, people would ask why there were only three pages and not four (as in FolioFourOne). So we’d have to explain about the relationship to the name. It was something minor, but actually started an interesting discussion in the office. We were changing the colour anyway, so why not change the page count. A quick chat with our graphic designer and BOOM! four pages in blue. We’re really happy with the result. The hard part, of course, is updating the websites, social media accounts and presentations. But at least we won’t have to explain about why there are only three pages in the icon.

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